Sri Lanka|2024
We created the identity for Cool Steps with one goal: make it instantly recognisable. What began as a logo evolved into a mark that became highly visible across the brand’s presence.
Project Overview
Cool Step required an energetic, confident brand mark representing comfort, urban pace, and contemporary footwear design.
The Challenge
Designing a versatile, high-recognition mark that renders sharply on shoe embossing, fabric tags, digital screens, and retail packaging.
Our Approach
We engineered a modern kinetic emblem symbolizing forward motion and effortless stride, backed by bold, urban typography.
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