Bio-Oil Dry Skin Gel Launch Campaign

Project Overview

Bio-Oil partnered with KOD Universe to architect and execute a complete teaser and product launch campaign for Bio-Oil Dry Skin Gel. From mysterious countdown teasers building curiosity to full-scale event stall design, promotional flags, apparel, and responsive campaign web pages, our creative direction drove nationwide buzz and retail engagement.

The Challenge

Generating authentic anticipation and retail conversion for a flagship product introduction in a competitive market, maintaining Bio-Oil's premium heritage while commanding immediate cultural attention.

Our Approach

We engineered a multi-phase narrative: deploying countdown teaser graphics across social media to ignite organic discussions, followed by an explosive product reveal, experiential stall spaces for live audience engagement, and complete brand merchandise touchpoints.